Future of Ad Fads?

Deloitte & Touche survey looks at advertising potential of web, television, and mobile devices

“A survey conducted by Deloitte & Touche shows that of 2,081 consumers questioned, 38% watch television shows online, while 36% use their cell phones as entertainment devices, and 45% are creating online content such as websites, videos and blogs. The study, which was conducted between October 25-31 for American consumers, aims to look at the advertising potential of the web, television, and mobile devices.

Deloitte & Touche conducted the same survey between February 23 and March 6, 2007. The results indicate that there’s a steady growth in usage across the three sectors looked at, with varying increases depending on age demographics. Consumers age 25-41 saw the largest increase for mobile entertainment use, up 47%, while those in the 13-24 age bracket saw a similar 46% increase.”

Read more at mashable.com

Tags: advertising