“There appears to be a growing trend in the social networking industry. Marketers appear to be targeting sites with smaller, niche memberships more so now than ever before.
According to eMarketer, last year advertisers spent $920 million on advertising within social networks – and of that amount, 8.2 percent went to niche networks. This year it is estimated that spending will increase to $2.1 billion, and the take for smaller networks will rise to 10%. This is due to what is perceived as an improved return on investment for an advertiser’s marketing dollar through secondary social channels.”
Read more at mashable.com
Tags: advertising, mashable
January 7, 2008 at 8:29 pm
No wonder people want to stay in separate groups without being bothered by unwanted intruders. From the very tribal times it was so and is now. Niche small social networks are usually built in accord with certain interests or hobbies. These, the small networks, will be unique self-made target groups advertisers crave for.