Niche Marketing on the Rise

“There appears to be a growing trend in the social networking industry. Marketers appear to be targeting sites with smaller, niche memberships more so now than ever before.

According to eMarketer, last year advertisers spent $920 million on advertising within social networks – and of that amount, 8.2 percent went to niche networks. This year it is estimated that spending will increase to $2.1 billion, and the take for smaller networks will rise to 10%. This is due to what is perceived as an improved return on investment for an advertiser’s marketing dollar through secondary social channels.”

Read more at mashable.com

Future of Ad Fads?

Deloitte & Touche survey looks at advertising potential of web, television, and mobile devices

“A survey conducted by Deloitte & Touche shows that of 2,081 consumers questioned, 38% watch television shows online, while 36% use their cell phones as entertainment devices, and 45% are creating online content such as websites, videos and blogs. The study, which was conducted between October 25-31 for American consumers, aims to look at the advertising potential of the web, television, and mobile devices.

Deloitte & Touche conducted the same survey between February 23 and March 6, 2007. The results indicate that there’s a steady growth in usage across the three sectors looked at, with varying increases depending on age demographics. Consumers age 25-41 saw the largest increase for mobile entertainment use, up 47%, while those in the 13-24 age bracket saw a similar 46% increase.”

Read more at mashable.com